In a way, it feels like for the past decades, we’ve been going against the preaching of the iconic fashion designers from the 70’s. It’s no coincidence that names like Diane Von Furstenberg, Yves Saint Laurent, and Vivienne Westwood are still relevant in today’s industry. Many of us don’t know the true value behind the pieces of garment they designed. The stories behind their brands might differ a lot, but they all climbed the fame ladder thanks to one thing: innovation. They were the fashion designers had the courage to color outside the lines, challenge the existing fashion norms.
By designing the iconic “wrap dress” Von Furstenberg gave us another definition of a “fashion dress”, empowering women who at the time were constantly struggling to become more representative in the work force. In a period when fashion was working against women, she took the wheel and made it work for them instead.
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