About Frobolous - Frobolous London






We are an Online-Atelier that provides high-quality bespoken dresses made of Italian fabrics. Like in an Atelier, through the 6 degrees of customization (Neckline, Length & Details, Sleeve type, Special Touch, Color, Custom Size) you can change the design to your style and have the dress of your dreams. For brand lovers, you can customize your favorite designer’s styles from the range of couturiers, offered at a custom-made size for perfect fitting. At Frobolous we offer the authentic Atelier experience, craftsmanship, quality & care but only in a more convenient way, online from the comfort of your house. From our house to yours, crafted with Love!


Our Vision.

We believe in the unique individuality of people. Everybody is unique by nature and doesn’t deserve less than that in their fashion choices. Through the power of personalized fashion, we aim to empower our customers, YOU, and disrupt custom fashion by giving You ownership of your fashion choices in terms of style and size. Whoever you are, we support YOU to be more YOU. You are one in 8 billion people; of course, you are  unique & special. We like You; simply there is nobody else like You.

Our Promise.

Our humble existence was born to make women express more of their unique personality, as such, we promise personalization and no drama. “Personalisation”– We genuinely believe and will always believe in Personalised Fashion. Everybody is unique! At Frobolous we honor that, that’s why we are all about personalization. “No-Drama”– We promise to deliver 100% exactly what we say. Every single word from us is not just a written word but a full commitment to delivery.

Our Commitment.

We exist as a by-product of who we are personally and what we believe in. We are fully committed to our core principles: affordable luxury, no-waste policy, and passion, creativity & fun. “Affordable Luxury”– We believe in affordable luxury & a balanced price-quality ratio & we are always committed to staying faithful to our promises. “No-Waste Policy”– We are committed to our on-demand production process, that everything is produced as much as needed and when it is required. We don’t keep any inventory and don’t have any stock left to overwhelm the environment. “Passion, Creativity & Fun”– We are committed to staying true to our start-up nature, working with passion & creativity, based on a collaborative way, where people can trust each other and meanwhile make sure always to have fun.

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